YOUSTA

ABOUT THE BRAND

In the ever-evolving landscape of fast fashion, Reliance Retail sought to carve its niche with a brand that would resonate with the youth, offering them the latest trends at affordable prices. They approached our team at Elephant Design with a comprehensive brief, challenging us to develop a unique brand positioning, compelling name, an evocative logo, and a versatile brand identity that would captivate the target audience. Our mission was clear: create a brand that would stand out in a crowded market, competing head-to-head with industry giants based on unique positioning.